SCHWARZKOPF IGORA
Illustration | Key visual design
Brief:
Igora is a professional hair colouring series under Schwarzkopf Professional. It offers various of colours and also combines technologies to reduce hair damage. Their brand identity is generally bold, expressive, and confidence.
The target audience they have given is office workers who like to dye hair to express their creativity and individuality. My idea is to highlight their key strengths: vibrant colour and less damage, which are the main concers to the users. Therefore, my concept of the key visual design is skeleton with healthy hair with vibrant colour, with the tagline "colour so good, it might outlast you".
I created two key visual designs with different skeleton characters engage in different acivites to showcase their vibrant hair colour and confidence.
Sketches
software used
1st key art sketch
with coloured outline
with colours
2nd key art sketch
