ISKONDI MELAKA

Brief:

This is a project focused on reimaging a city in Malaysia through a creative branding campaign, which included a commercial video, website, event booth, out-of-home advertising, guerrilla marketing, and others.

I chose Melaka as the city that I wanted to reimagine. The reason is that I enjoy exploring Melaka, and many hidden gems are waiting to be discovered, but they’re often overlooked because of the more popular tourist spots. Therefore, this is a campaign that focuses more on the Melaka hidden gems.

I also included the Kristang language in this campaign as this language is an endangered language, and I believed not many people are aware of Kristang culture before. It is also part of the "hidden" in Melaka.

"Melaka"

What pops into your head first?

Melaka -- the version you've never seen.

Be ready.

You think you know Melaka?

Logo

Discover the hidden gems in Melaka, unlock the hidden.

Iskondi means 'hidden' in Kristang. It is an endangered language, and it is also a culture that is overlooked. Kristang is a mix of Portuguese and Malay.